the oral hygiene market is evolving...

Growth in the oral hygiene market is mainly focused around two main categories: toothpastes and mouthwashes. The global oral hygiene market size was valued at USD 31.7 billion in 2020 and is expected to expand at a compound annual growth rate (CAGR) of 5.9% from 2021 to 2028. 

Oral hygiene market trends are largely driven by an increased consumer interest in health and wellbeing, and a greater understanding of the contributing factors of dental disease. An increased focus on consumer hygiene was also noted after the coronavirus pandemic with patients now opting for at-home dental remedies and preventative measures. Trends such as claiming several effects including anti-caries, anti-gum disease, anti-tartar, breath freshening, tooth whitening and reduction of hypersensitivity are widely driving consumer choice. 

Natural and vegan oral health options are also consumer choice driving factors, with differentiated products required to maintain premium positioning within this market. Our oral hygiene differentiated product portfolio offers a wide range of superior attributes to meet the product premiumisation trends. Our extensive technical expertise can help you optimise the performance and get the best results out of your formulation development work. Our speciality chemicals provide superior attributes, such as reduced gum sensitivity, exceptional foam production and offer natural benefits, which are paramount within the oral health market.