Smart science to improve lives™
Pharma - Consumer Health

Oral hygiene

We offer a range of surfactants, solvents, solubilisers and stability enhancers within our product portfolio to help develop your oral hygiene formulations. Oral hygiene is the practice for ensuring disease and other oral health problems are avoided, through the regular brushing of teeth, and cleaning in between the teeth. It is important that oral hygiene is carried out on a regular basis to enable prevention of dental disease and bad breath.

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Oral hygiene market evolution

Growth in the oral health market has widely centred around two main categories: toothpastes and mouthwashes. Accelerated by increased consumer interest in health and wellbeing, and a greater understanding of the contributing factors of dental disease. Oral hygiene is an integral part of consumers' desire to lead a healthier lifestyle. Trends such as claiming several effects including anti-caries, anti-gum disease, anti-tartar, breath freshening, tooth whitening and reduction of hypersensitivity are widely driving consumer choice. Natural and vegan oral health options are also consumer choice driving factors.

Our oral hygiene differentiated product portfolio offers a wide range of superior attributes to meet the product premiumisation trends. Our extensive technical expertise can help you optimise the performance and get the best results out of your formulation development work. Our speciality chemicals provide superior attributes, such as reduced gum sensitivity, exceptional foam production and offer natural benefits, which are paramount within the oral health market.

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Consumer Health

Our main goal in Consumer Health is to help our customers market consumer relevant label claims that grow their product and brand authority. We combine our technical expertise with regulatory knowledge to help our customers market innovative products.

Did you know?

The Global Burden of Disease Study 2017 estimated that oral diseases affect 3.5 billion people worldwide. Find out more.

Oral health is considered an important part of prenatal care, poor oral health during pregnancy can lead to poor health outcomes for the mother and baby. Find out more.

Why partner with us?

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We are well positioned to offer the support you need to differentiate your brand where our smart science can make a huge impact on consumers lives

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Our in-house technical experts provide extensive formulation support and troubleshooting during product development

Our regulatory specialists are practised in supporting the use of novel and innovative excipients in a variety of formulations

Case study: Tartar removal toothpaste, we want to improve the tartar removal with our toothpaste range
woman brushing her teeth happily

Organic matter in the teeth is difficult to remove with traditional abrasives and detergents, materials must be acceptable for oral care in terms of taste and colour, materials must be compatible with other toothpaste materials.
woman brushing her teeth

Super Refined™ DMI can dissolve the organic matter, part of tartar and plaque on teeth to aid removal. Super Refined DMI has little to no taste. Super Refined DMI is compatible with toothpaste ingredients.
woman holding toothbrush with smile on her face

Pack claims unlocked:

  • Tartar removal
  • Squeeky clean feel.

Interested in learning more about the products in the case study?

Scientist creating health care formulation at Croda

Super Refined™ DMI-P

Super Refined DMI-P is a highly purified solubiliser, epidermal penetration enhancer and spreading agent. Applications include topical anti-inflammatory drug delivery, scalp treatments and anti-acne...


Super Refined™ DMI

High purity liquid for use with poorly soluble hydrophilic and hydrophobic actives. Enhances the formulation and API stability in transdermal delivery systems. Recommended topical usage levels of...


Super Refined™ Petrolatum

Crolatum V is a high-purity high performance white petrolatum. By removing polar impurities including primary and secondary oxidation products by using the Super Refining™ process, Crolatum V can...

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Super Refined™ excipients

Our range of Super Refined™ excipients are manufactured using a proprietary process, in which impurities are removed, to maximise the drug product value. They have been specially designed to enhance the stability, solubility and delivery of APIs through the rectal and vaginal administration routes.

Our excipient portfolio includes: solubilisers, emulsifiers, emollients, stability enhancers, viscosity modifiers and suppository bases.