PureMax™
Value of PureMax
PureMax is a seal of quality, which guarantees confidence in your nutritional purchase. The values below explain more about the core beliefs that the PureMax brand represents.
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Omega 3 fatty acids EPA and DHA have clinically proven health benefits for a number of health conditions. Discover more about the impact of these fatty acids during pregnancy for both mother and baby's growing requirements, plus the benefits for all the family for heart, eye and brain health.PureMax is a seal of quality, which gives confidence in your nutritional purchase. The PureMax values guarantee responsible sourcing and supply, high purity and potency, high quality and proven scientific benefits, an added bonus is a purified concentrate that gives you all the goodness of fish but without the taste and smell.
The key Omega 3 fatty acid components are EPA and DHA, which have clinically proven health benefits for a number of health conditions. There are different types of Omega 3 Fatty Acids but two are proven to provide health benefits. The European Food Standards Agency (EFSA) recommends that you consume 250mg of EPA and DHA a day to maintain general health and wellbeing. This equates to approximately two portions of poached, baked or grilled oily fish each week. For people who do not like fish, Omega 3 supplement capsules provide an excellent alternative.
PureMax capsules contain only fish oil of the highest purity standards, so you don’t have to worry about marine pollutants. The labels on supplement bottles will tell you how much EPA and DHA they contain, so make sure you choose a supplement with high levels of these key fatty acids.
Concentrated purity
The health benefits of Omega 3 are well recognised and the PureMax brand provides consumers with the confidence that the fish oil that delivers the Omega 3 content is of a very high-quality. PureMax technology can selectively concentrate the beneficial fatty acids EPA and DHA contained in fish oil and remove contaminants, like dioxins or mercury, which are highly undesirable in food and dietary supplement products. PureMax technology can also control and minimise the presence of oxidative impurities, which are normally responsible for the unpleasant odour and after-taste often associated with Omega 3 fish oil products. PureMax fish oils are manufactured under a stringent quality system in a UK-based production plant which operates in accordance with pharmaceutical standards. This means that every single batch is tested against all the specification parameters, providing full confidence to consumers in the quality and purity of the Omega 3 fish oil.
Health benefits
Omega 3 fatty acids have clinically proven health benefits for a number of health conditions. Discover more about their impact during pregnancy, as well as the role they play in heart, eye and brain health below.Based on current evidence, many authorities and scientific organisations worldwide have set their EPA and DHA intake recommendations for a variety of conditions.
In Europe, the European Food Safety Authority (EFSA) recommend a daily intake of 250mg EPA + DHA to the general adult population for the maintenance of normal eye, brain and cardiovascular health.
In the USA, the American Health Association recommend a daily intake of 500mg or more of EPA + DHA to the general adult population for the maintenance of normal heart health. Also, the International Society for the Study of Fatty Acids and Lipids (ISSFAL) set a recommendation of at least 500 mg/day EPA + DHA to the general adult population for cardiovascular health and 200 mg/day DHA to pregnant and lactating women.
Prenatal and baby health
During pregnancy, consuming a balanced diet containing enough nutrients is very important. Learn more about how omega 3 fatty acids can help to maintain the wellbeing of a mum-to-be and support a baby's growth and development.
Studies have shown that DHA intake contributes to the normal visual and brain development of the foetus and infants up to 12 months of age. Wider research also demonstrates the benefits for preterm births, birth weight and child allergies.
Different authorities worldwide (EFSA, ISSFAL, FAO/WHO) have established specific daily recommendations. The average recommendation is a daily dosage of 350mg EPA/DHA, of which at least 200-300 mg should be DHA.
Brain health
DHA is vital to the maintenance of normal brain function and a deficiency in the diet is associated with deficits in learning ability.
Studies have demonstrated that DHA contributes to the maintenance of normal brain function. Other researchers have shown the use of DHA in helping to support both the cognitive development of children and the treatment for behavioural disorders.
The European Food Safety Authority (EFSA) has established their specific daily recommended dosage for normal brain function and the beneficial effect is obtained with a daily intake of 250mg DHA.
Eye health
Omega 3 essential fatty acids are important at all stages and ages, from developing vision in babies to keeping your eyes working well as you age.
Studies have shown that DHA intake contributes to the maintenance of normal vision. Other research has shown that the use of DHA-rich fish oil can be effective in the treatment of various eye conditions.
The European Food Safety Authority (EFSA) has established their specific daily recommended dosage of DHA for the maintenance of normal vision and the beneficial effect is obtained with a daily intake of 250 mg of DHA.
Discover more about the benefits of DHA for eye health from the Global Organisation for EPA and DHA (GOED).
Heart health
Omega 3 fatty acids not only play an important role in the primary prevention of cardiovascular disease in the general population; they also lower the risk of fatal heart attacks or sudden death in those who already have a history of heart disease.
Studies have shown that EPA contributes to the normal function of the heart as well as the maintenance of normal blood pressure and triglyceride concentrations. Other research also demonstrated the benefits of EPA in the treatment and prevention of various heart conditions.
Different authorities worldwide (EFSA, FAO, the American Heart Association, the Australian Heart Foundation) have established their specific daily recommendation for people suffering from heart disease, high triglycerides, high blood pressure and coronary heart disease. The recommendation is a daily dosage of 1 gram to 4 grams of EPA + DHA, depending on different conditions.
High potency
The industry-leading manufacturing process used to produce PureMax oils ensures that only the highest quality, concentrated Omega 3 reaches your shopping basket. Many products on the market contain standard fish oils, these are based on cod liver or ‘18/12’ oils. 18/12 oils are sourced from blended fish body oils and are given their name owing to their EPA/DHA ratio of 18% and 12% respectively.
All PureMax products are at least double the strength of standard 18/12 oils. Whilst minimising impurities, PureMax also selectively concentrates the important EPA and/or DHA fatty acids to provide a high potency source of Omega 3. This enables you to enjoy the benefits of Omega 3 in a convenient ‘one a day’ supplement.
High purity
Purity has always been at the heart of the PureMax brand. PureMax fish oils undergo multiple manufacturing stages to ensure that the levels of pollutants and contaminants within the oil are reduced, leaving some of the purest, safest and most potent Omega 3 concentrates available on the market. All PureMax oils are also fully tested before they reach the consumer, assuring you that you are receiving the highest quality Omega 3.
Organoleptics
There’s nothing more off-putting than taking an Omega 3 supplement which leaves you with fishy burps! PureMax fish oils undergo multiple purification stages to produce concentrated Omega 3 which provides you with all the goodness of fish but without the taste and smell.
Quality guaranteed
All PureMax oils are supported by rigorous quality systems so you can be certain that, wherever you see the PureMax seal, the Omega 3 oil within your supplement is of consistent high quality.
Responsible sourcing and supply
Whether you’re tucking into a tuna sandwich or taking an Omega 3 supplement, it’s important to know that the fish you consume has been caught responsibly. Whenever you see the PureMax seal on a supplement pack, you can rest assured that the fish oil within has been responsibly sourced and supplied.
Safety profile
Concerns regarding the levels of contaminants and pollutants that fish may contain have grown significantly over recent years. Such worries can become even more alarming during pregnancy when you’re advised to avoid or limit consumption of certain types of fish due to potentially increased levels of mercury and other contaminants.
Scientifically proven
The benefits of Omega 3 are becoming increasingly well known, with over 20,000 scientific studies published to date. Visit the ‘Health Benefits’ page to learn more about how taking Omega 3 supplements can benefit the health of your family.
The efficacy and safety of all PureMax EPA and DHA concentrates has been extensively demonstrated in human clinical trials. Studies have been conducted across universities and research centres globally and cover a broad spectrum of conditions from heart disease to maternal nutrition. For more information on trials that have been conducted in areas of interest to you, please contact us using the ‘Get in touch’ button at the bottom of the page.
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