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Consumer Health

Our main goal in Consumer Health is to help our customers market consumer relevant label claims that grow their product and brand authority. 

We combine our technical expertise with regulatory knowledge to help our customers market innovative products. We invent and reinvent ourselves to adapt to changing consumer needs and market trends.
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LIVE WEBINAR: Transforming oral drug delivery

LIVE WEBINAR: Transforming oral drug delivery
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Responding to individual needs

We are well positioned to offer the support you need to differentiate your brand where our smart science can make a huge impact on patient´s lives.

The Consumer Health market is growing at a fast rate, we have the experience to offer effective solutions, driven by consumer demand.

Self-medication with over-the-counter (OTC) medicines has been increasing in the last decades. Recent studies describe that 60% of patients would take an OTC product before making an appointment with a doctor. On the other hand, 77% of consumers indicated that they wanted to take more control over decisions about their health, with a willingness to self-medicate. Factors such as education, economic and time pressures can influence their decisions, alongside greater accessibility through pharmacy supermarkets and online retail outlets.  

Our product opportunities based on market insights

In consumer healthcare, patients see OTC pharmaceuticals as consumer products. Patients demand additional aesthetic and sensorial benefits from the products; feel, texture and appearance, alongside exceptional functional performance to deliver symptom relief. Sensorial experience influences a user’s perception of a product!

Customer-focussed innovation is critical to success in meeting user needs and expectations. Format and formulation are important drivers of product differentiation, providing customer choice and influencing product selection. These factors play a key role in building confidence, loyalty, and trust in a brand.

Regulatory changes such as, prescription to OTC switches is increasing OTC products availability. We have all relevant regulatory documentation to assist with regulatory compliance. Here at Croda, our unique combination of excipients and extensive development expertise can help you optimise performance and get the best from your products.

How we can work together to formulate your products and deliver consumer-relevant claims

Formulation expertise will develop your brand evolution!

At Croda we aim to support your customer-focussed innovation. If you are looking for new pack claims for your brand, such as barrier repair and maintenance, water and wear resistance, faster acting formulations, or even natural formulations, Croda offer a wide range of excipients to support these claims and more. Our formulation laboratories at Croda can provide you with their years of experience, with optimising the sensorial properties of formulations across a wide array of formats. Whether you are looking for light touch and non-greasy topical formulations, or forms from spray on to spot on application, we have a formulation chassis which can help you move your formulation brand to fit with changing consumer needs for novel forms and applications. Whilst not losing sight of the fundamental formulation criteria needed to successfully bring a product to market around API solubility, stability, and bioavailability, and most importantly not compromising on formulation stability.

Helping the formulator
  • We can support a range of formulation development challenges, such as adapting a traditional sticky psoriasis ointment into an easy to apply spray formulation or an emollient foam.
  • We can also help transform a pot of eczema emollient cream into a stick formulation to keep the user’s hands completely mess free.
  • If you are looking for oral formulations with faster effects and reduction of cross linking in soft gel capsules we can help, along with providing paediatric oral solutions for reduced flavours, colours, and preservatives.

Whatever claim your brand is striving for talk to our experts at Croda to learn how we can help you to achieve them. Croda’s unique expertise in marketing insights and formulation technology is here to help you to grow your brand. We believe consumer-relevant innovation is the key to commercial success.

Learn more about our Consumer Health focus areas:

Excipients for use in cannabidiol formulations

Starting with a pure, high-quality pharmaceutical excipient to create your final product can lead to positive impacts from the start of the process through to finish, providing priceless benefits.

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We offer a range of surfactants, solvents, solubilisers and stability enhancers within our product portfolio to support your over-the-counter (OTC) formulations, such as soft gels, topical creams, suppositories, transdermal patches and syrups.

Close-up Of A Man's Hand Pouring Mouthwash Into Cap

Oral hygiene

At Croda we offer a range of surfactants, solvents, solubilisers and stability enhancers within our product portfolio to help develop your oral hygiene formulations.

women taking nutritional supplements

Nutritional supplements

Omega 3 essential fatty acids are vital for good health. The human body does not naturally synthesise Omega 3 fatty acids, so they must be supplied in the diet.

Administration routes

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Our extensive experience in skin science has led to the development of innovative ingredients that enhance the efficacy and patient perception of topical pharmaceuticals. Our topical excipients include drug delivery systems, skin penetration enhancers, solubilisers, emulsifiers and emollients. Learn more
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Auricular, ophthalmic and nasal

Developing drugs to be delivered through the ophthalmic, auricular and nasal routes requires focus on essential factors, such as drug stability and endotoxin levels, which can impact the success of the formulation. Learn more
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The development of oral drugs presents several challenges, including low solubility, instability of the formulation and ineffective delivery of the IFA. The selection of the correct oral excipient during the initial stage of development is a critical step in achieving the success of the formulation Learn more