One month countdown until CPHI Europe

CPHI is much more than an exhibition. It is our largest annual opportunity to engage with customers, partners and industry stakeholders in one place and demonstrate who we are as a business. CPHI allows us to strengthen customer intimacy, support priority opportunities, showcase the breadth of our portfolio and expertise, gather market intelligence and help secure future business. It also provides an opportunity for our teams to collaborate across functions and present a consistent, customer-focused message.

For me, CPHI is about strengthening existing partnerships while creating opportunities for future collaboration. Whether that's discussing new projects with STADA mainly within the generics area, supporting LEO's innovation ambitions within biologics in topical applications, exploring veterinary opportunities with Dechra, or identifying strategic growth areas with Haleon, these conversations help build trust and ensure Croda remains a valued long-term partner. The strongest business results often start with strong relationships, and CPHI gives us the ideal platform to develop both. Being present at CPHI demonstrates our commitment to supporting them on that journey.

Success is not simply about the number of meetings we hold. Success is leaving Milan with stronger customer relationships, clear follow-up actions, opportunities that have moved forward and a better understanding of how we can support our customers in the future. In a few days we can meet with a significant number of existing and prospective customers, advance projects, align on future plans and gain insights that would otherwise take months to gather.

One of the things I've consistently seen at previous CPHI events is how a single conversation can unlock opportunities that continue developing for months or even years afterwards. Many of the strongest customer relationships I have today, including with some of our strategic regional accounts, have been strengthened through conversations that started or progressed during CPHI. Bringing customers, technical experts and commercial teams together in one place creates a unique environment where decisions can move much faster and new ideas can emerge.