Oral hygiene

Oral hygiene market evolution

Growth in the oral health market has widely centred around two main categories: toothpastes and mouthwashes. Accelerated by increased consumer interest in health and wellbeing, and a greater understanding of the contributing factors of dental disease. Oral hygiene is an integral part of consumers' desire to lead a healthier lifestyle. Trends such as claiming several effects including anti-caries, anti-gum disease, anti-tartar, breath freshening, tooth whitening and reduction of hypersensitivity are widely driving consumer choice. Natural and vegan oral health options are also consumer choice driving factors.

Our oral hygiene differentiated product portfolio offers a wide range of superior attributes to meet the product premiumisation trends. Here at Croda, our extensive technical expertise can help you optimise the performance and get the best results out of your formulation development work. Our speciality chemicals provide superior attributes, such as reduced gum sensitivity, exceptional foam production and offer natural benefits, which are paramount within the oral health market. 

Did you know?

• The Global Burden of Disease Study 2017 estimated that oral diseases affect 3.5 billion people worldwide. Find out more

• Oral health is considered an important part of prenatal care, poor oral health during pregnancy can lead to poor health outcomes for the mother and baby. Find out more