Incromega E4030 is a balanced EPA/DHA concentrate containing a minimum of 65% omega 3. It is important to recognise that not all omega 3 ingredients are the same. Regular fish oil (30% omega 3) is common in the marketplace today; however, the introduction of high potency, high purity Incromega concentrates (60-85% omega 3) creates new opportunities for brands, allowing for smaller consumer-friendly, one-a-day capsules with reduced taste and odour.